Retail

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Retailers depend on effective customer communications to drive engagement, promote offers, and support customer relationships. We work with major retail brands to deliver high-quality marketing and transactional communications that capture attention and drive response.

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Choose a paper wrap for retail marketing campaigns

From promotional campaigns and catalogue mailings to customer letters and loyalty communications, we manage the full production process with a focus on accuracy, speed, and presentation. Our advanced integrity systems ensure every item is produced correctly, supporting brand reputation and customer experience.

Paper wrap is particularly effective for retail marketing campaigns, providing a
sustainable alternative to traditional packaging while creating a distinctive and
engaging customer experience. Combined with high-quality print and finishing, this
helps campaigns stand out while supporting environmental goals.

Our experienced teams manage high-volume campaigns and complex projects,
including staggered releases and long-term programmes. Dedicated account
management ensures close collaboration, while our postal experts help maximise
cost efficiency through optimised tariff selection, including advertising mail and
catalogue services.

Frequently Asked Questions

We have a large customer database — can MAMS personalise communications at the scale and depth we need?

Personalisation at depth is exactly where MAMS excels. Our systems support over 14 million data combinations within a single production run — meaning every item can carry a unique combination of customer name, purchase history, product recommendations, loyalty tier, offer code, and creative variant. For retailers, that means a lapsed customer receives a reactivation offer tailored to what they last bought. A high-value loyalty customer receives something that feels genuinely premium. A seasonal shopper receives a campaign timed to when they historically convert. Personalised mail achieves a 94% open rate versus the industry average — and MAMS makes that level of personalisation operationally straightforward.

We want to send catalogues, letters and promotional campaigns — can MAMS handle all of that in one place?

Completely. MAMS is a fully integrated direct mail operation — data, print, personalisation, enclosing, and postage all under one roof. Catalogues and brochures up to 250gsm and 520mm wide. Personalised letters with variable data down to the individual level. Promotional campaigns in paper wrap format — our flagship product, up to 34% cheaper than traditional envelopes, 100% plastic-free, and proven to drive higher engagement. Running everything through a single supplier removes complexity, eliminates handoff risk, and gives you a single point of accountability.

Our customers expect us to take sustainability seriously — and so do we. What does a greener mailing look like with MAMS?

With MAMS, a greener mailing doesn’t require a compromise on quality or cost — in fact, it usually means lower cost. Our paper wrap format produces a completely plastic-free pack from FSC-certified, sustainably sourced paper with water-based inks, going straight into household recycling. No polywrapping. No plastic envelope windows. No plastic elements of any kind. MAMS has held ISO 14001 environmental management certification throughout our operation, and we’ve been 100% plastic-free since 2017. For retailers with sustainability commitments to evidence, we provide the credentials to back them up.

Sale campaigns, peak season, Black Friday — can MAMS deliver at speed when it matters most?

Yes — at significant scale. MAMS produces over 3 million items per week across two fully operational sites, running 24 hours a day, five days a week with weekend capacity available. Both Leeds and Wolverhampton sites operate at a maintained 60% capacity, providing built-in headroom for peak campaign volumes. Production can be deployed across both sites simultaneously to maximise throughput when you need it. For retailers whose commercial calendar is defined by key campaign windows, MAMS’s capacity and contingency planning means you never have to choose between speed and quality.

SERVICES

Retail

Choose a paper wrap for retail marketing campaigns

Frequently Asked Questions

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