Category: Thoughts

The design of your direct mail campaign is vital to its success. One of the most crucial things to recognise is that designing your campaign isn’t just about putting together a beautiful looking piece of marketing material. Of course, that’s part of it, but you need to consider the complete picture to maximise your campaign’s…

When you’re designing a marketing campaign for your business, there is much to consider. Many people start by thinking about: You’re probably already thinking that the final point is the most important. Still, you can only get to this by understanding all the others! If direct mail is on your radar, let’s look at how…

What are you looking for from your next direct mail campaign? We’re sure that the first words that come to mind are things like “engagement,” “leads”, and, of course, “profit”, and “return on investment.” While the bottom line will always be the most vital consideration from a commercial perspective, the modern world – and the…

One of the things we’re most proud of here at Mams is our commitment to producing environmentally-friendly direct mail campaigns. As well as supporting the Two Sides Campaign, we also hold ISO 14001 certification. Whether you’re looking to engage Mams for your next campaign or want to learn more about how to make your direct mail activity more…

Paper wrap is gaining popularity in the publishing and commercial arena. It is machine-readable and qualifies for Royal Mail services, including the Mailmark Paper wrap mailing was designed as an environmentally friendly alternative to plastic and poly wrap, so it is not just a way to save money for your next marketing campaign but a…

Are you venturing into direct mail campaigns for the first time? Perhaps you are looking to improve your return on investment (ROI) from the direct mail you’re already sending to existing and target customers? Whatever situation you find yourself in, it always pays to make decisions with great data and statistics to back them up.…

Whether you’re a business looking to invest in a direct mail campaign or are someone who receives a lot of direct mail yourself, you probably have a few questions about it all. It’s the third of these questions that we’re going to focus on here. Direct mail and recycling While the statistics around direct mail…

In a world where there’s an ever-growing focus on corporate and social responsibility, many companies make a point of seeking out the most eco-friendly marketing ideas. While many turn their backs on direct mail and opt for digital campaigns, it is possible to execute a direct mail campaign in an environmentally friendly manner. How you…