Frequently asked questions
Because the letterbox is still king!
A physical piece of mail, on average, will sit in a recipients’ home for an average of seven days, providing ample opportunities for engagement, interaction, and the customer doing something that makes you money! What’s more, direct mail can be personalised in a way difficult to do via online advertising, while physical mail lives in your customers’ memory for longer and builds your brand awareness better than seeing an ad online, too.
People are also more trusting of direct mail, and even in the 2020s would rather read a physical piece of material rather than digesting what you have to say on a screen!