Direct mail can be a hugely powerful tool for charities in raising awareness, inspiring volunteers, and fundraising. This is a specialist sector for Mamsmail and we have helped many charities increase their funding through targeted campaigns. Why not see what it can do for you?
Direct mail is your chance to introduce your charity!
Many people who run charities make the mistake of not treating it like a business. If you do the same, you’re missing out on a huge opportunity not just to make people aware of your charity and the cause you support, but to inspire people to volunteer and maybe even contribute financially to your cause.
In fact, research shows that nearly 80% of funds raised by charities comes about as a result of direct mail campaigns. What impact could a campaign have on your charitable efforts?
What impact can a direct mail campaign have on fundraising efforts?
While research shows that direct mail can have a hugely positive effect on fundraising, we also know that other methods, such as email and other types of digital campaigns, often have very low engagement and success rates.
Choosing direct mail for your fundraising efforts can help you attract new donors, re-engage with previous ones, and ensure your charity or non-profit is able to continue supporting the causes it is passionate about!
Make it personal for an even bigger impact!
People tend to find direct mail more personal than an email or other digital communications anyway, but by making your charity and non-profit mails tailored to individuals, you’ll enjoy even more success with your campaign. Direct mail campaigns for most charities focus on acquiring new donations, so it’s vital you do everything you can to make yours stand out!
By talking directly to your audience, and highlighting causes you support that you know they’re interested in and are close to their heart, you’ll enjoy far more engagement from your direct mail.
Reach your objectives with Mams
Sending out direct mail from a charity or non-profit can be a challenging, unique scenario. Not only do you need to come across as professional and trustworthy, but you need to be able to showcase your brand and earn sympathy for the causes you support.
